WINE & SPIRIT TOURISM
INTERNATIONAL TRADE FAIR

12 – 14 March 2023
Reims, France

The first edition of this annual show will take place from 12 - 14 March 2023 in Reims, France.

For 3 days, this business event will bring together 300 exhibitors from 25 wine and spirits producing countries, with 75% of them outside of France.

More than 1,000 tourism professionals from 50 countries will be attending the fair. Tour operators, travel agencies as well as B2B entities involved in the tourism business such as company managers, marketing & communication directors, Presidents of wine clubs, incentive agencies will discover the global wine tourism offer.

0 million
wine and spirits tourists in the world by 2025
0 billion $
turnover generated worldwide by 2025
+ %
of additional turnover for each winery

They are already exhibiting

Why exhibit ?

The Wine & Spirit Tourism - International Trade Fair has the aim of representing tourism opportunities on offer from each region of the world in relation to the Wine & Spirits sector. A wide range of services is proposed, with the aim of meeting the needs of tour operators present.

An exhibition 100% dedicated to
Wine & Spirits tourism

Each year, this professional event will bring together the main players from the world's major wine and spirits producing regions in a single location.

Wine and spirits houses and estates will present their tour, accommodation, catering, and leisure activities to international buyers looking for unique experiences in wineries and distilleries from around the world.​

3 days of business development and experience sharing

  • Let your terroir and identity shine through to boost your wine sales
  • Enhance your wine and spirits experience to attract and retain new customers
  • Introduce visitors to your wines, estates, and activities through sensory and cultural experiences
  • Meet major market players and expand your ideas
  • Be sure to meet real decision makers of large-scale wine tourism projects thanks to our business calendar
  • Participate in the show's Hosted Buyer's Dinner to exchange and initiate new business horizons

Our strength: the Hosted Buyers Program

WST carefully selects its visitor panel: tour operators, travel agencies as well as B2B entities involved in the tourism business such as company managers, marketing & communication directors, Presidents of wine clubs, incentive agencies, etc... After careful analysis of visitor profiles, WST identifies those who will benefit from the Hosted Buyers Program.

A unique fair

  • Annual, to meet visitors' growing demand
  • 3 days, a short and efficient format
  • Hosted buyers associated with pre-scheduled and targeted appointments with buyers present at the show for real savings in time and efficiency!

Participating in WST - International Trade Fair is a unique opportunity to meet major decision makers and develop your visibility and sales!

WST welcomes all companies that propose a commercial tourism offer within a wine and/or spirits producing region:

  • Wineries, distilleries
  • Hotels, restaurants
  • Unions, inter-professions and groups of producers
  • Regional Agencies, Local Authorities, Tourist Offices
  • Museums, cultural or leisure facilities

Book a stand

The Wine & Spirit Tourism - International Trade Fair has the aim of representing tourism opportunities on offer from each region of the world in relation to the Wine & Spirits sector. A wide range of services is proposed, with the aim of meeting the needs of tour operators present.

A splendid initiative ...

As President of the Conseil Supérieur de l'Œnotourisme, I would like to welcome and support the initiative of the establishment of the first world wine tourism trade show in France, WST. This private endeavor completes and amplifies the dynamics of the past few years.

HERVÉ NOVELLI

President of the Conseil Supérieur de l'Œnotourisme and former Secretary of State for Tourism

Since I founded the Wine & Business Club in 1991, I have had the chance to meet many winegrowers and cellar masters. They put a lot of energy and initiative into promoting their terroir and their know-how. Both wine tourism and spirit tourism are powerful promotional tools, bringing real added value to their business. In ten years, Wine & Spirit tourism has never stopped winning over new enthusiasts around the world. This is how the idea of ​​creating the first international tourism fair dedicated to Wine & Spirits was born.

Alain Marty

WST* President

* The company Wine & Spirit ITF, SAS domiciled at 28, rue Pasquier 75008 Paris, oversees the organization of the international WST fair. The company, whose major shareholder is Alain Marty, made an initial fundraising of € 1.2 million from five French entrepreneurs.

They support WST

Alain Marty 1
This is a great initiative that will allow the players in the world's great wines, champagnes and spirits to come and make their best proposal, which will certainly increase awareness of the high quality of their products.
BERNARD MAGREZ
President of the Bernard Magrez group
Alain Marty 1
This is a great initiative that will allow the players in the world's great wines, champagnes and spirits to come and make their best proposal, which will certainly increase awareness of the high quality of their products.This is a great initiative that will allow the players in the world's great wines, champagnes and spirits to come and make their best proposal, which will certainly increase awareness of the high quality of their products.This is a great initiative that will allow the players in the world's great wines, champagnes and spirits to come and make their best proposal, which will certainly increase awareness of the high quality of their products.This is a great initiative that will allow the players in the world's great wines, champagnes and spirits to come and make their best proposal, which will certainly increase awareness of the high quality of their products.This is a great initiative that will allow the players in the world's great wines, champagnes and spirits to come and make their best proposal, which will certainly increase awareness of the high quality of their products.
BERNARD MAGREZ
President of the Bernard Magrez group